Lewis Richards

Commercially driven Senior National Account Manager with extensive experience across e-commerce, grocery, cash & carry, specialist retail, wholesalers and on-trade within the premium drinks sector. Currently at Mangrove Global, where I lead national e-commerce accounts and, from January 2026, expanded into broader off-trade responsibility including grocery multiples and cash & carry. My role focuses on building aligned omnichannel strategies that balance brand ambition with commercial delivery, from ranging, pricing and promotions through to content, activation and long-term joint business planning. I have a strong track record of: -Developing and growing national accounts in fast-paced, entrepreneurial environments. -Launching and scaling premium brands across online and physical retail. -Acting as a trusted commercial partner to brand owners, retailers and internal stakeholders. -Using data, insight and market understanding to drive sustainable, profitable growth. Known for a collaborative and pragmatic approach, I’m equally comfortable operating at strategic level or rolling up my sleeves to execute. I take pride in building long-term relationships, developing people around me and helping brands succeed across an increasingly complex retail landscap