Marketing Leader of the Year Award
The leader who made marketing matter in the boardroom.
About this category
This award recognises a chief marketing officer, marketing director or head of marketing who has set a clear strategy, built a strong team and proved the value of marketing to the wider business. Judges look for the leader's own decisions and their commercial impact.
Eligibility
- Open to CMOs
- Marketing directors
- Heads of marketing and equivalent senior marketing leaders
Judging criteria
- Strategy
- Commercial impact
- Team leadership
- Influence across the business
- Brand health
Qualitative criteria
Vision, courage and the ability to translate customer insight into business decisions.
Metrics
- Revenue or pipeline influenced
- Brand health measures
- Marketing efficiency
- Team growth and retention
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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